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NEW CONCEPT
The '4 Casino': the supermarket of the future?
The Casino Group launched a new concept near the Champs Elysées (Paris) this October 4th 2018: the '4 Casino'.
In this supermarket, it's possible to find daily consumer goods but also to order it on digital screens for a home delivery.
Regarding the payment, there are no checkouts anymore: just use your smartphone to scan your products and you will be charged on your way out.
Other distinguishing aspects:
- the 'Bar à Croc'
- the wine cellar with the high standing service
- the augmented reality showcases
Upstairs, shoppers can find a coworking space as well as a Cdiscount showroom.
Many other surprises are hidden in this store which gives us a foretaste of the retail's future.
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Popular French supermarket chain Casino recently launched its new store concept 'Le 4 Casino' just off the Champs Elysées in Paris, giving consumers a place to eat, relax and shop while surrounded by digital services to enhance and simplify the day-to-day shopping experience.
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The store hosts a unique offering that includes a gourmet grocery aisle, a selection of Casino food items, a wide selection of organic and vegan products, exclusive products from guest brands and chefs, a discount showroom with a co-working space, and even a state-of-the-art wine cellar.
Consumer experience is made unique by various services which allow 24/7 shopping without a physical checkout, digital interfaces to access a wider range of products and services as well as more information on in-store products, and more.
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Jean-Charles Naouri, Chairman and Chief Executive Officer of the Casino Group , said: 'The retail business is now innovation-centric, and this goes beyond mere technology. Casino night zone sonic the hedgehog 2000. In the future, the gap between brick-and-mortar and digital stores will close. Physical and digital distribution channels will not only need to adapt to tastes and trends but also to anticipate them. This new concept embodies an entirely new mindset based on constant adaptation, with a view to more effectively anticipating and meeting consumer expectations while maintaining close, trusting relationships with the customers who shop at our banners.'
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Find out more about the concept on the Casino website here.
